When Dave & Buster’s was opening its largest restaurant in the country, it needed an experienced restaurant PR agency that could generate months of publicity to support its aggressive hiring initiatives, a series of grand opening events and ongoing promotional efforts. After interviewing several PR agencies, the restaurant ultimately selected SMG as its PR firm.
The Restaurant PR Agency’s Approach
SMG’s restaurant public relations program included media relations, community relations, social media, contests and event planning and promotion. It resulted in 50 million media impressions over several months, thousands of Facebook fans, more than 1,000 attendees at the VIP grand opening/ ribbon cutting event, hundreds of tweets and 50 media representatives at the sneak peek event. The sustained publicity blitz also enabled Dave & Buster’s to quickly fill 200 job openings and start building the loyal customer base it would need to thrive long term.
Contact SMG if you are launching a new restaurant, adding locations or need help marketing an existing restaurant. We have extensive experience marketing chains, franchises, independent restaurants and bars.
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